Nowadays, creativity is perceived as one of the most valued skills. You may wonder: Why is creativity important in terms of marketing? Well, all things considered, marketing in its core is a form of communication. This brings us to the second important question — What? What makes your company different and what you want to communicate with your audience about? You do not want to reach your prospective clients with the same information as your competitors. You want to be creative and make your company stand out from the crowd bringing value to the table.

Time is money — you had probably heard this phrase at least dozen of times. After you have discovered whom your business is addressing to and regarding what, the next question to ask is — When? Will your company’s best time to post be once a month, once a week or once a day? This may be a tricky question to answer. However, what is certain is the more regularly you post the better.

In the sea of digital platforms, answering the question Where? is a challenge within itself. Without a doubt, the obvious answer is your company’s website. The website is your 24/7 sales person and PR — target no employee can ever be capable of achieving. However, you want to promote that content elsewhere, and determining where is becoming significantly important. There are several options to choose from, and choosing them wisely can help your business grow in revenue and audience.

Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does. — Stuart H. Britt

Individuals involved in marketing know this statement is raising no doubts and needs no questioning — it is a leading paradigm of advertising, and our answer to the last, though equally important question — Why are you doing all of this?